B.A.D

Start with a single project. Grow into your entire Japan go-to-market.

We help APAC and global teams launch and grow in Japan — with English-speaking strategy, local execution, and reporting your HQ can trust.

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Business professionals collaborating in a modern office

Japan market entry and marketing for foreign companies — in English.

We're built for the people who own Japan but don't live there — the APAC or global marketer running it from Singapore, Sydney, or head office, and companies entering the market directly. We join up the four things that usually fall between vendors: a clear case for HQ, the channels Japan actually runs on, in-house execution, and English reporting your headquarters can trust. One English-speaking partner, from first strategy to ongoing demand generation.

One partner for everything in Japan

Strategy, marketing, localization, creative, and events — handled in-house by one team. No juggling vendors across time zones.

Media-neutral, results-driven

We don't sell channels. We look at your whole funnel and recommend what actually moves the numbers in Japan — Google, SEO, content, paid media, or all of them. That includes Japan-only channels most agencies can't access, like business-card-data DSPs.

Agency-level capability, not agency-level cost

Everything a large integrated agency offers — without the overhead, the layers, or the price tag.

Start small. Scale when you're ready.

You don't need a big budget or a signed master agreement to begin. Start with one project — a localization, a landing page, a translation, a print or branded-merchandise job, or a small event — then expand into full market entry as trust builds. Most of our long-term clients started exactly this way.

01
Free audit
No-cost Japan-readiness review
02
Single project
One low-risk job to start
03
Launch sprint
First campaign, live & measured
04
Growth engine
Ongoing demand gen & reporting
05
End-to-end go-to-market
We run your whole Japan GTM

Easy to start — even for global procurement.

  • Contracts and communication in English
  • Pay by credit card — no PO required to begin
  • Need a PO or vendor registration? We'll handle the process in English.

Who we work with

Industries we know best

These are where we're deepest — but we support B2B companies across virtually every sector. Don't see yours? Let's talk.

Find your starting point →

What we do — end to end

From your first market-entry strategy to ongoing execution and reporting — and everything in between. If it's part of marketing in Japan, we can handle it.

Market Entry Strategy Localization & Transcreation Japanese SEO & GEO Paid Media (Google, Microsoft/Bing, and more) Web & Creative Production Demand Generation & HQ Reporting Events & Trade Shows … and more.
10+
years supporting foreign companies in Japan
65%
of our clients are foreign companies
One
in-house team across strategy, marketing, creative, and events
For a global B2B information provider, we generated 200 qualified leads in two months.

Founded by a marketer who spent years inside Reuters and Dell — so we understand the challenges global teams face when growing in Japan.

Akira Saotome, Founder

Insights for marketing in Japan

Read our guides →

Not sure where to start?

Get a free Japan-readiness audit. We'll review your current site, search visibility, or campaigns — and show you where the opportunities are.

Get a free audit Book a free consultation

or send us a message →