B.A.D

Japan go-to-market for B2B SaaS and IT companies.

Plug your global marketing stack into the Japanese market — localized properly, executed locally, and reported back to HQ in English.

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Connected to your MA stackPipeline
Plugs into your platform
MarketoHubSpotSalesforcePardot
Your MA base B.A.D Japan execution Qualified leads
Qualified pipeline

Your global playbook doesn't quite work in Japan — and you're not sure why.

Japanese B2B buyers evaluate software differently: they scrutinize local support, references, and trust signals before they ever fill in a form. Direct-translated copy underperforms, your global email nurture sees low open and conversion rates, and sales cycles run longer than your HQ expects. You don't need to rebuild your stack — you need it localized and executed for how Japan actually buys.

We plug into your stack.

Marketo, Pardot, HubSpot, Salesforce — we work with what you already run, and make it perform in Japan.

Localization that converts.

Transcreated messaging, Japanese landing pages, and trust signals built for enterprise buyers — not literal translation.

Demand gen that fits Japan.

Japanese SEO, Google campaigns, content, and lead nurturing tuned to longer Japanese consideration cycles.

Reporting your HQ trusts.

Clear, English reporting on pipeline and CPL — so you can defend the Japan investment internally.

Start with one project — a localized landing page, a transcreated campaign, or a website audit — then scale into full demand generation as the numbers come in.

English contracts Credit card accepted No PO required to start Need vendor registration? We'll handle it in English.
For a global B2B software and information provider, a single campaign delivered 151 qualified leads at roughly ¥8,000 cost-per-lead.
10+
years supporting foreign companies in Japan
65%
of our clients are foreign companies
One partner for everything in Japan Media-neutral, results-driven Agency-level capability, not agency-level cost We plug into your existing marketing stack.
Do we need a local agency for Japan SEO, or can our APAC team manage it remotely?+

You can run it remotely, but Japanese SEO depends on native-quality content, local trust signals, and buyer nuance that's hard to manage from outside. Most teams get far better results with a local partner doing the execution.

Why do our global email nurture campaigns underperform in Japan?+

Usually it's translated (not transcreated) messaging and cadence that doesn't match Japanese buying behavior. We localize the content and tune the flow — without replacing your automation platform.

Can you integrate with our existing marketing automation platform?+

Yes. We work with Marketo, Pardot, HubSpot, Salesforce and others — your global stack stays in place; we make the Japan execution layer work with it.

Should we sell direct or through a distributor in Japan?+

Both models work — many SaaS companies use a mix. We help you generate and qualify demand either way, and feed it into your sales motion.

How long is the B2B consideration cycle in Japan?+

Often longer than Western markets, with more stakeholders. We design content and nurturing for that — and give you the reporting to set HQ's expectations.

Ready to make Japan work for your SaaS?

Get a free Japan-readiness audit — we'll review your site, search visibility, or campaigns and show you where the opportunities are.

Get a free audit Book a free consultation

or send us a message →