B.A.D

Why foreign companies choose B.A.D for Japan.

We're the English-speaking partner that makes Japan work — one in-house team, honest advice, and results your HQ can see.

Five pillars
01 One partner for everything in Japan Strategy, marketing, localization, creative, and events — handled in-house by one team. No juggling vendors across time zones.
02 Media-neutral, results-driven We don't sell channels. We look at your whole funnel and recommend what actually moves the numbers in Japan.
03 Agency-level capability, not agency-level cost Everything a large integrated agency offers — without the overhead, the layers, or the price tag.
04 Frictionless to start English contracts, credit-card payment, and no PO required to begin. Need a PO or vendor registration? We handle the process in English.
05 Japan expertise — in English, in your time zone Deep knowledge of how Japan actually buys — down to Japan-only channels global teams never find, like business-card-data DSPs — delivered in English, in-region, with reporting your HQ can trust.
Explore
How We Work Media-neutral, in-house, and proactive — how we actually operate. About & Founder Who we are, and the founder who’s been on your side of the table. Case Studies Anonymized results for foreign companies in Japan.

See if we're the right partner for Japan.

Get a free audit Book a free consultation or send us a message →