B.A.D

Japan go-to-market for manufacturers and industrial B2B.

From technical localization to lead generation, we help foreign manufacturers reach Japanese engineers, procurement teams, and distributors — in their language, the way they actually buy.

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Japan growth — HQ view3-year
2.5×online sales, 3 years
Online sales growth
Year 1Year 2Year 3

Japanese industrial buyers are thorough, careful, and hard to win remotely.

Japanese engineers and procurement teams demand detailed specifications, proven reliability, and local support before they commit — and they research in Japanese, on Google and on industry portals. Direct-translated datasheets and catalogs fall short, sales cycles are long and consensus-driven, and managing distributors from abroad is slow. Winning here takes technically accurate localization and a local presence buyers can trust.

Technical localization done right.

We transcreate datasheets, catalogs, and spec content with engineering accuracy — not literal translation.

Reach Japanese engineers and procurement.

Japanese SEO, Google campaigns, and the technical content and industry channels (such as IPROS and MONOIST) that industrial buyers actually use.

Support direct and distributor models.

Whether you sell direct or through distributors, we generate and qualify demand and feed it into your sales motion.

Trade shows and events.

Booth design, materials, and follow-up — handled end to end for the exhibitions that still drive Japanese industrial sales.

Reporting your HQ trusts.

Clear English reporting on leads, pipeline, and results — so you can show headquarters the Japan program is working.

One partner, end to end.

Strategy, localization, web, campaigns, and events — handled in-house, in English.

We combine technically accurate Japanese localization with real demand generation and on-the-ground event support — so your products reach the right engineers and buyers and earn their trust.

Start with one project — a localized catalog, a technical landing page, or a trade-show campaign — then scale into full market entry as results come in.

English contracts Pay by credit card No PO required to start Need a PO or vendor registration? We'll handle the process in English.
For a foreign industrial manufacturer entering Japan, we grew online sales roughly 2.5× over three years.
10+
years supporting foreign companies in Japan
65%
of our clients are foreign companies
One partner for everything in Japan Media-neutral, results-driven Agency-level capability, not agency-level cost Technically accurate localization for industrial buyers
Should we sell direct or through a distributor in Japan?+

Both models work, and many manufacturers use a mix. We help you generate and qualify demand either way and feed it into your sales or distributor channel.

Can you handle technical translation accurately?+

Yes. We transcreate spec sheets, catalogs, and technical content with engineering accuracy — so your materials are precise and credible to Japanese engineers.

Do trade shows still matter in Japan?+

For many industrial sectors, yes. Exhibitions remain an important channel, and we handle booth design, materials, and lead follow-up end to end.

How do Japanese engineers and buyers find suppliers?+

Through Google and Microsoft Bing search, industry portals such as IPROS and MONOIST, and technical content — along with the trust signals on your site. Because engineers and procurement research on office desktops, Bing matters more here than most expect. We make sure you're visible and credible where they look.

Why are industrial sales cycles so long in Japan?+

Buying is consensus-driven and risk-averse, with many stakeholders. We design content and nurturing for that — and give you the reporting to set HQ's expectations.

Ready to reach Japanese industry?

Get a free Japan-readiness audit — we'll review your site, search visibility, or campaigns and show you where the opportunities are.

Get a free audit Book a free consultation

or send us a message →