B.A.D

Japan market entry and marketing — for Australian and New Zealand companies.

From food, wine, and agritech to clean energy, manufacturing, medtech, education, and SaaS — and well beyond — we help ANZ companies win in Japan. English-speaking, in your time zone, with everything handled in-house.

Get a free Japan-readiness audit Book a free consultation

Just have a question? Send us a message →

Tokyo cityscape with Tokyo Skytree under a bright sky

Japan is a huge opportunity for ANZ companies — and a hard market to crack alone.

Trade between Australia, New Zealand, and Japan is growing fast — across food and beverage, clean energy, real estate, agritech, and industrial goods. But Japanese buyers expect quality, trust, and a local presence. A translated website rarely converts, Japanese search and content work differently from English, and managing it all from the other side of the equator is slow. Most ANZ companies don't need a Tokyo office — they need a trusted partner on the ground.

In your time zone.

We're only an hour or two from AEST/NZST — so you work with us in real time, not overnight.

Everything in English.

Strategy, contracts, day-to-day communication, and reporting — all in English.

Built for Japan, not just translated.

We transcreate your message and design for Japanese buyers, then run search where they look — mainly Google (which also powers Yahoo! JAPAN's organic), with Microsoft Bing added for the B2B desktop.

One partner, end to end.

Strategy, localization, web, campaigns, and events — handled in-house. No managing five vendors from Sydney or Auckland.

Our founder lived and studied in Australia, we work in your time zone, and — if it's easier for you — we can even invoice in AUD. Japan, made to feel a lot closer.

You don't need a big budget or a local entity to begin. Start with one project — a localization, a landing page, a translation, a print or branded-merchandise job, or a small event — then scale into full market entry as results come in.

Pay by credit card, no PO required to start — and if it's easier, we can invoice in AUD too. Need vendor registration? We'll handle it in English.
For a foreign industrial manufacturer entering Japan, we grew online sales roughly 2.5× over three years.
10+
years supporting foreign companies in Japan
65%
of our clients are foreign companies
One partner for everything in Japan Media-neutral, results-driven Agency-level capability, not agency-level cost English-speaking, in your time zone.
How long does it take to enter the Japanese market from Australia or New Zealand?+

It depends on scope, but you can start marketing in months — not years. Many companies begin with a localized landing page and a small campaign before committing to a full launch.

Do we need a Japanese company or office to start?+

No. You can begin marketing, advertising, and generating leads in Japan without a local entity. We can start with English contracts and credit-card payment — and if it's easier, we can invoice in AUD too.

Can you really work in our time zone?+

Yes. Japan is only one to two hours ahead of eastern Australia and New Zealand, so we collaborate in real time during your working day.

Is translating our website into Japanese enough?+

Usually not. Japanese buyers respond to content built for them — not literal translation. We transcreate, so your message actually converts.

How do Japanese companies find and evaluate foreign suppliers?+

Mostly through search and industry channels. Google leads and powers Yahoo! JAPAN's organic, and for B2B, Microsoft Bing has real traction on office desktops. We make sure ANZ companies show up — and look credible — across all of them.

Thinking about Japan?

Get a free Japan-readiness audit — we'll review your site, search visibility, or campaigns and show you where the opportunities are.

Get a free audit Book a free consultation

or send us a message →