B.A.D

Japan market entry and marketing — for US and Canadian companies.

A full-service, English-speaking team on the ground in Japan — so you can enter and grow without building a local office or managing it overnight.

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Marunouchi business district in Tokyo at dusk

Japan is one of your biggest opportunities — and one of the farthest.

Japan is the world's third-largest economy and a major market for North American B2B. But it's far away, it runs on a different language and calendar, and Japanese buyers expect quality, trust, and a local presence. A translated website rarely converts, Japanese search and content work differently from English, and running it across a 13-hour time difference is slow. You don't need to fly people in or stand up a Tokyo office — you need a trusted, English-speaking team handling Japan for you.

A team on the ground in Japan.

We're local — so you get real market presence and execution without opening an office or hiring locally.

Everything in English.

From strategy and contracts to day-to-day comms and reporting — all handled in English, on a schedule that fits your time zone.

Built for Japan, not just translated.

We transcreate and design for how Japanese buyers evaluate vendors, and cover the full search picture — Google first (it also drives Yahoo! JAPAN's organic), plus Microsoft Bing, which is strong on the B2B desktop and feeds AI assistants like Copilot.

We run Japan day to day.

We manage the market on Japan time, so your team isn't living on overnight calls. You get clear, regular updates that fit your schedule.

Reporting your HQ trusts.

Clear English reporting on leads, cost-per-lead, and pipeline — so you can defend the Japan investment back at headquarters.

One partner, end to end.

Strategy, localization, web, campaigns, and events — handled in-house. No managing five vendors across the Pacific.

Agency-level capability at a fraction of what large integrated agencies charge — delivered by a single in-house team that handles everything in Japan, in English.

You don't need a big budget or a local entity to begin. Start with one project — a localization, a landing page, a translation, a print or branded-merchandise job, or a small event — then scale into full market entry as results come in.

English contracts Pay by credit card No PO required to start Need a PO or vendor registration? We'll handle the process in English.
For a global B2B information provider, we generated 200 qualified leads in two months.
10+
years supporting foreign companies in Japan
65%
of our clients are foreign companies
One partner for everything in Japan Media-neutral, results-driven Agency-level capability, not agency-level cost A team on the ground in Japan, working in English.
How do we manage Japan across a 13-hour time difference?+

You let us run it. We handle day-to-day execution on Japan time and give you clear, scheduled reporting in English — so you stay in control without overnight calls.

Do we need a Japanese company or office to start?+

No. You can begin marketing, advertising, and generating leads in Japan without a local entity. We can start with English contracts and credit-card payment.

Is translating our website into Japanese enough?+

Usually not. Japanese buyers respond to content built for them — not literal translation. We transcreate, so your message actually converts.

How do Japanese companies find and evaluate foreign suppliers?+

Mostly through online search and industry sources. Google leads and dominates mobile, but on the office desktop — where B2B buyers do their research — Microsoft Bing carries real weight too. We make you visible and credible across the full picture.

Why work with you instead of a large global agency?+

You get the same end-to-end capability — strategy, localization, media, creative, events — from one in-house team, at a far lower cost, with people who actually execute in Japan.

Thinking about Japan?

Get a free Japan-readiness audit — we'll review your site, search visibility, or campaigns and show you where the opportunities are.

Get a free audit Book a free consultation

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