B.A.D

Japan market entry and marketing — for UK and European companies.

An English-speaking team on the ground in Japan, handling strategy, localization, and execution — so Japan stops being the market no one at HQ understands.

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Shibuya and Shinjuku skyline in Tokyo

Japan is a major market — and the one your global playbook fits least.

Japan rewards companies that show quality, trust, and a real local presence. But the language, channels, and buying behavior are unlike any European market, and managing it remotely is slow. A translated website rarely converts, and global campaigns underperform without local adaptation. You don't need a Tokyo office — you need a trusted, English-speaking partner who runs Japan for you while keeping everything on-brand.

A team on the ground in Japan.

Real local execution and presence — without opening an office or hiring locally.

Everything in English.

Strategy, contracts, communication, and reporting — all in English.

On-brand for Japan.

We adapt your message for Japanese buyers while staying within your global brand and compliance guidelines — important for European enterprises with strict brand governance.

Built for Japan, not just translated.

We transcreate for Japanese buyers and optimise across Google (which also powers Yahoo! JAPAN's organic) and Microsoft Bing — the latter carrying real weight on the B2B desktop, where much of Japan's business research happens.

Reporting your HQ trusts.

Clear English reporting on pipeline and performance — so you can justify and grow the Japan investment with headquarters.

One partner, end to end.

Strategy, localization, web, campaigns, and events — handled in-house. No managing multiple vendors from another continent.

Agency-level capability without agency-level cost — from one in-house team that runs Japan in English, respects your global brand, and reports back in a way HQ trusts.

Start with one project — a localization, a landing page, a translation, a print or branded-merchandise job, or a small event — then scale into full market entry as results come in.

English contracts Pay by credit card No PO required to start Need a PO or vendor registration? We'll handle the process in English.
After transcreating a foreign brand's Japanese website and campaigns, we lifted conversions by roughly 20%.
10+
years supporting foreign companies in Japan
65%
of our clients are foreign companies
One partner for everything in Japan Media-neutral, results-driven Agency-level capability, not agency-level cost On-brand execution in English.
Do we need a Japanese office or entity to start?+

No. You can begin marketing, advertising, and generating leads in Japan without a local entity. We can start with English contracts and credit-card payment.

Can you keep us aligned with our global brand guidelines?+

Yes. We adapt your message for Japanese buyers while staying strictly within your global brand and compliance standards.

Is translating our website into Japanese enough?+

Usually not. Japanese buyers respond to content built for them — not literal translation. We transcreate, so your message actually converts.

How do we manage Japan from Europe?+

You let us run it. We handle day-to-day execution on Japan time and report in English on a schedule that works for you.

How do Japanese companies find and evaluate foreign suppliers?+

Primarily through search and industry channels. Google leads (and powers Yahoo! JAPAN's organic), while Microsoft Bing holds real share on the B2B desktop. We make sure you're found — and look credible — wherever Japanese buyers evaluate suppliers.

Thinking about Japan?

Get a free Japan-readiness audit — we'll review your site, search visibility, or campaigns and show you where the opportunities are.

Get a free audit Book a free consultation

or send us a message →