B.A.D

A demand engine for Japan — reported in English.

We generate, nurture, and qualify Japanese demand and plug it into your existing marketing stack — then report pipeline and cost-per-lead in English, so HQ can see it working.

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Why can't we show HQ a clear Japan pipeline?

Many teams run scattered activity in Japan but can't connect it to pipeline — global nurture flows underperform, lead quality is unclear, and reporting doesn't speak HQ's language. We build a full demand-generation engine tuned to Japanese buying behavior — content, lead capture, and nurturing that work with your existing MA platform — and report on it in clear English, so you can prove and defend the investment.

01

Map

your funnel, MA platform, and HQ reporting needs.

02

Build

content, campaigns, and nurturing tuned for Japan, connected to your stack.

03

Run & qualify

generate and score demand, hand off to sales.

04

Report

English reporting on pipeline and CPL on a schedule that fits HQ.

This is the core of an ongoing growth engine and a full end-to-end go-to-market. It typically follows once strategy, localization, and initial campaigns have proven the model.

For a global B2B information provider, a whitepaper and nurture program generated 200 leads in two months at roughly ¥11,500 cost-per-lead.

10+ years supporting foreign companies in Japan · 65% of our clients are foreign companies · 500+ HTML email campaigns produced.

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Can you work with our existing marketing automation platform?+

Yes. We integrate with Marketo, Pardot, HubSpot, Salesforce, Eloqua and others. Your global stack stays in place; we make the Japan execution layer work with it.

Does email still work for B2B in Japan?+

Yes — email remains a primary B2B channel in Japan. Low open or conversion rates usually come from translated content and Western cadence; we fix that with Japanese subject-line, send, and content design.

How will you report results to our HQ?+

In clear English, on leads, cost-per-lead, and pipeline — on a schedule that fits HQ's review cycle, so you can prove and scale the Japan investment.

Ready to build a Japan pipeline HQ can see?

Get a free audit Book a free consultation

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