Google, Microsoft (Bing), YouTube, and more — planned media-neutral and tuned to your goal, localized for Japanese buyers, and reported in English so HQ can see the return. We also run Japan-only channels most agencies don't know exist — like business-card-data DSPs. We start from what you're trying to achieve — and if paid isn't the right answer, we'll say so.
Running global creative and targeting in Japan usually means wasted spend: the messaging doesn't resonate, the landing pages don't convert, and the channel mix isn't tuned to how Japanese buyers respond. We plan media-neutral — recommending the channels that actually fit your funnel — then localize the creative and pages, and optimize toward leads and pipeline, not vanity metrics.
media-neutral channel strategy mapped to your funnel and budget.
localized creative, targeting, and conversion-ready landing pages.
manage and tune toward cost-per-lead and pipeline.
transparent English reporting HQ can trust.
Paid media works as a launch sprint to generate fast signal, and as part of an ongoing growth engine. It pairs naturally with localization and SEO for a complete demand program.
A single paid campaign for a global B2B software and information provider delivered 151 qualified leads at roughly ¥8,000 cost-per-lead.
10+ years supporting foreign companies in Japan · 65% of our clients are foreign companies.
It depends on your buyers — that's why we plan media-neutral. Google search is the usual starting point, often alongside Microsoft Ads (Bing) and YouTube. LinkedIn can help for narrow targeting but is often overrated for Japan B2B, so we use it selectively. And sometimes the best answer isn't paid at all — we may recommend SEO, content, or events. We recommend the mix that fits your goal, not the one that pays us most.
For B2B, it's often worth testing. Many Japanese offices default to Bing on the desktop, yet most competitors ignore it — so Microsoft Ads can be a lower-cost, less-crowded channel. It can also narrow by LinkedIn profile (job title, industry, company size), which can help reach decision-makers — though how well it performs in Japan is worth testing, not assuming. We usually start with a small test and let the numbers decide.
Yes. We transcreate your ad creative and build conversion-ready Japanese landing pages, so spend translates into leads — not just impressions.
In clear English, on the metrics that matter — spend, cost-per-lead, and ROI — so you can defend and scale the Japan investment internally.