Google leads search in Japan — and Yahoo! JAPAN runs on Google, so it's covered. But for B2B, Microsoft Bing matters too — and it's the index AI assistants like Copilot draw from. We make sure Japanese buyers — and the AI tools they increasingly ask — find you, understand you, and trust you.
Japanese search rewards native-quality content, local trust signals, and an understanding of how Japanese buyers actually search — none of which transfer from English SEO. Direct-translated pages rarely rank, and most foreign sites are invisible for the terms that matter. Meanwhile, buyers increasingly get answers from AI tools, which cite clear, well-structured, authoritative content. We build both: Japanese SEO that ranks in Google (which leads Japanese search and powers Yahoo! JAPAN's organic results) and in Microsoft Bing (which carries real weight for B2B on the desktop and feeds AI assistants like Copilot) — plus content structured so AI engines can read and cite it.
current visibility, technical health, and gaps in Japanese search.
the Japanese terms and questions your buyers actually use.
native content, on-page and technical SEO, and structured data.
ongoing content and optimization; SEO/GEO results build over 6–12 months.
SEO and GEO are a growth engine — they compound over time. Many clients add this once an initial project proves the model; it then becomes a core part of an ongoing Japan growth program.
For a foreign company's Japanese content site, organic pageviews grew about 50% and unique visitors roughly doubled year over year.
10+ years supporting foreign companies in Japan · 65% of our clients are foreign companies.
Yes. It depends on native-quality content, Japanese buyer behavior, and local trust signals — not just translated keywords. Google leads search in Japan, and Yahoo! JAPAN's organic results run on Google's engine — so Google optimization covers most organic search. For B2B we also optimize for Microsoft Bing, which has a real, under-served share on office desktops and feeds AI assistants like Copilot.
For B2B, yes. Many Japanese offices run Windows and Microsoft Edge, which defaults to Bing — so on the desktop, where B2B buyers research, Bing has a real, under-served share. It's also the index AI assistants like Copilot draw from, and most competitors ignore it — which makes it high-ROI. We set it up properly alongside Google.
GEO — Generative Engine Optimization — is making your content easy for AI tools to read and cite. As buyers increasingly ask AI, it matters more. We build answer-first content and structured data so you show up in those answers.
Typically 6–12 months to build meaningful momentum. It compounds — which is why starting early pays off.