B.A.D

A clear, costed plan for entering Japan.

We turn "we should be in Japan" into a phased, realistic roadmap — market sizing, positioning, channels, and budget your HQ can actually sign off on.

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Why do global strategies stall in Japan?

Most foreign companies know Japan is a big opportunity, but struggle to translate that into a concrete plan. The market behaves differently, buyer expectations are unfamiliar, and HQ wants numbers before it commits budget. Without a Japan-specific strategy, teams either overspend on the wrong channels or stall in analysis. We give you a grounded plan: what to target, how to position, where to spend, and what to expect — phase by phase.

01

Audit & discovery

we review your current presence, goals, and global playbook.

02

Analysis

market, competitors, and buyer behavior in your category.

03

Strategy

positioning, channel mix, and a phased roadmap with budgets.

04

Handover

a clear plan and HQ summary, ready to execute (with us or your team).

Strategy is the spine that runs through every stage — from your free audit and first project to a full end-to-end go-to-market. Many clients start here; others start with a small project and add strategy once they see early traction.

For a foreign industrial manufacturer entering Japan, a focused entry and growth plan helped grow online sales roughly 2.5× over three years.

10+ years supporting foreign companies in Japan · 65% of our clients are foreign companies.

Localization & Transcreation Japanese SEO & GEO Demand Generation & HQ Reporting
How long does a Japan market-entry strategy take to build?+

Typically a few weeks, depending on scope. You get a clear, costed roadmap you can act on immediately — not a year-long study.

Do we need a strategy before we start marketing?+

Not always. You can start with a small project to learn fast, then formalize strategy once you have early signals. We'll advise on the right sequence for your situation.

Will the plan work for our HQ approval process?+

Yes. We deliver an HQ-ready summary with budgets and expected outcomes, in English, so you can secure internal sign-off.

Ready to plan your move into Japan?

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