B.A.D

Events and trade shows in Japan — handled end to end.

From trade-show booths to webinars, we plan, build, run, and follow up on events in Japan — and connect the leads to your demand engine, so events produce pipeline, not just footfall.

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Why do events in Japan underdeliver for foreign companies?

Trade shows and events still matter in Japan — but running one from abroad is hard: booth design and build, Japanese-language materials, on-site staffing and etiquette, and above all capturing and following up leads so the spend becomes pipeline. Handled piecemeal, an event is a cost center. Handled end to end and tied to your demand engine, it becomes a channel.

01

Plan

goals, audience, booth concept, and the follow-up plan up front.

02

Build

booth, materials, and premiums, produced in-house.

03

Run

on-site operation and staffing on the day.

04

Follow up

leads captured and fed into your funnel, then reported.

A single trade show or webinar is a natural way to start (a Land project), and events amplify a broader growth program. Either way, we tie them to demand generation so they produce measurable pipeline.

We handle booths, materials, on-site operation, and lead follow-up end to end — so foreign exhibitors get pipeline from Japan's events, not just conversations.

10+ years supporting foreign companies in Japan · 65% of our clients are foreign companies.

Demand Generation & HQ Reporting Web & Creative Production Localization & Transcreation
Do trade shows still work in Japan?+

For many industrial and B2B sectors, yes — exhibitions remain an important channel. The difference between a cost and a channel is lead capture and disciplined follow-up, which we handle.

Can you handle everything on-site if we're not in Japan?+

Yes. We plan, build, staff, and run the event on the ground in Japan, and report results back to you in English — no need to fly your team in.

Can you run webinars and seminars, not just physical events?+

Yes — online and hybrid formats too, integrated with your demand generation.

How do you make events actually produce pipeline?+

By designing lead capture and follow-up in from the start and feeding leads into your funnel — so an event becomes measurable pipeline, not just footfall.

Exhibiting or running an event in Japan?

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